Go-to-Market and Sales Enablement Easy Button
Every tool your team needs to go to market with confidence.
Whether you're selling SaaS subscriptions, energy-as-a-service contracts, biopharma solutions, or industrial infrastructure, the GTM fundamentals are the same: the right story, the right tools, and people who can carry both.
Here's where we focus:
Proposal Writing & RFP Response
A proposal isn't a document. It's a decision. Whether you're responding to a government RFP, a SaaS procurement process, or a complex energy performance contract, we write pursuit content that makes it easy for evaluators to say yes, by leading with their problem, not your feature list.
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Full proposal development for SaaS, XaaS, EPC, and government pursuits
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RFP response strategy, compliance matrix, and win theme development
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Executive summaries for technical and non-technical stakeholders
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Proposal template libraries and brand-consistent style systems
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Color team / red team review and competitive positioning
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Life sciences, energy, infrastructure, and tech vertical expertise
AI-Powered Sales Enablement
AI isn't a replacement for great sellers. It's a multiplier, if you actually set it up right. We help teams activate AI across their GTM motion: automating the repetitive, accelerating the creative, and using tools like Yoodli to coach reps at scale without burning out your best managers.
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Yoodli AI coaching integration for presentation and call practice
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Zapier automation for lead routing, follow-up, and pipeline hygiene
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AI-assisted proposal and content generation workflows
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Prompt engineering for sales teams (outreach, objection handling, research)
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CRM AI feature activation (Salesforce Einstein, Nimble Smart Contacts)
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AI literacy training for non-technical sales and enablement teams
Sales Training & Presentation Coaching
Your platform is differentiated. Your team is smart. But if they're leading with features instead of outcomes, losing the room in the first five minutes, or tanking demos they should be closing, the product doesn't matter. We fix that with coaching built for how SaaS and complex-sale reps actually sell.
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Demo and discovery call coaching (SaaS, XaaS, solution selling, Challenger Model sales)
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Presentation and oral interview preparation
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Value-based and outcome-led selling frameworks
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Yoodli AI-powered speaking and pitch practice
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Multi-stakeholder and enterprise deal coaching
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Sales kickoff facilitation and workshop design
Presentation Design
Your deck competes with companies that have in-house design teams, agency retainers, and brand standards built by people who charge more per hour than most AEs. We level that playing field with decks that look like they belong in that room, because first impressions close or kill deals before you've said a word.
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Pitch decks for seed through Series C and beyond
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Product capability and solution architecture decks
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RFP shortlist and board presentation design
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Slide template systems for consistent GTM brand expression
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Data visualization, ROI frameworks, and infographic design
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One-pagers, battle cards, and competitive sales collateral
GTM Strategy & Revenue Tech Activation
The average company has 10+ sales tools and uses maybe 40% of what they're paying for. We help you build a GTM motion that actually connects: ICP definition, channel strategy, messaging, and a revenue tech stack where Salesforce, Nimble, Zapier, and your other tools are working together instead of collecting dust.
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GTM motion design: ICP, channels, messaging framework, sales stages
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Salesforce CRM setup, optimization, and adoption coaching
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Nimble CRM for relationship-led and founder-led sales motions
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Zapier workflow automation for GTM operations
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Sales playbook development for SaaS, XaaS, and subscription models
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Onboarding and ramp programs for new AEs and SDRs
Fractional Enablement Leadership
Not every team is ready to hire a Sales Enablement Leader. And some teams genuinely can't wait six months to find one. Fractional engagement gives you senior GTM leadership right now, without the search timeline, equity negotiation, or full-time overhead. Ideal for LOA backfills, hypergrowth sprints, and orgs building a real enablement function for the first time.
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Interim / LOA backfill for enablement, sales ops, and RevOps roles
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Embedded fractional Head of Enablement (part-time, ongoing)
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Project sprints: 8–12 week scopes for focused GTM builds
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Contract pursuit and proposal management for high-stakes deals
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Advisory retainers for founder-led and pre-revenue teams
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Team assessment and first-hire sequencing for GTM functions
Enablement that actually enables something.
"Most enablement programs teach people what to say. The best ones change how people think about selling, and build the tech stack to back it up."
GTM enablement has a reputation problem. A lot of it is Salesforce fields nobody fills out, Yoodli licenses nobody activates, and playbooks that live in a Drive folder from the last reorg. That's not what this is.
EV's approach is built on 20 years of DOING the actual work across SaaS, energy-as-a-service, public-private partnerships, life sciences, and industrial sectors: writing the proposals that won, coaching the reps who closed, designing the systems that scaled. This isn't theory. It's cross-sector experience made transferable.
The difference between a SaaS close and a 5-year EPC contract is the timeline. The fundamentals, story, trust, proof, and a clear path to value, are the same. We bring both worlds to your GTM motion, along with the AI fluency and tool integrations to make it run faster than your competition expects.
Work with EV the way that makes sense for you
SaaS moves fast. Water and energy deals take years. Life sciences procurement is its own universe. I structure engagements to match your sales cycle, your stage, and your actual urgency.
Project Sprint
Defined scope, clear deliverable, fixed timeline. A pitch deck before your Series A. A proposal before the RFP deadline. A Salesforce buildout before Q1 kickoff. Fast and focused.
Monthly Retainer
Ongoing GTM support embedded in your rhythm, proposals, coaching, AI activation, and content without the overhead of a full-time enablement hire. The right model for growing SaaS and XaaS teams.
Fractional / LOA Backfill
Enablement leadership, part-time or interim. Covers parental leave, medical LOAs, or the gap between "we need someone" and "we've hired someone." No search timeline, no equity negotiation.
Workshop / Training
Custom half-day or full-day training for sales, GTM, or cross-functional teams. SaaS demo skills, XaaS value selling, AI tool adoption, proposal writing. Never off-the-shelf, never generic.
Tools we work in.
Tools we'll activate for you.
EV is learning new platforms and tools every day. Here are a few of the platforms we use, teach, and help teams actually adopt, not just license. (Ask if she uses YOUR preferred systems - she likely does!)
CRM + PIPELINE
Salesforce · Monday · HubSpot
Salesforce for enterprise and mid-market sales orgs. Nimble for relationship-led, founder-driven, and boutique XaaS teams that need CRM that doesn't fight them. We set them up, optimize them, and coach teams to actually use them.
AI COACHING + PRACTICE
Yoodli
AI-powered communication coaching that gives reps real-time feedback on pacing, filler words, clarity, and confidence, without requiring a manager in every practice session. We integrate Yoodli into onboarding, SKOs, and ongoing coaching programs.
AUTOMATION + OPS
Zapier · Slack
Connect your GTM tools so they talk to each other. Lead routing, follow-up sequences, pipeline updates, proposal triggers, and CRM hygiene, automated without hiring a RevOps engineer. We design the workflows and build them.
AI CONTENT + ENABLEMENT
Claude · ChatGPT · Gemini
We use AI to accelerate proposal drafts, generate first-pass messaging frameworks, build objection-handling libraries, and research accounts, then teach your team how to do the same. AI literacy for revenue teams is a competitive advantage. Full stop.
PRESENTATION + DESIGN
PowerPoint · Canva · Adobe
Whatever your team uses to build decks, we work in it. We design slides that convert, build template systems that scale, and train teams to maintain brand consistency without requiring a designer for every pursuit.
CONTENT + KNOWLEDGE MANAGEMENT
Notion · SharePoint · HubSpot
Enablement content only works if people can find it. We build knowledge management systems, sales content libraries, and playbook hubs that sales teams actually use, organized for how reps think, not how IT organizes folders.
